Sofia is a freelance Design Strategist & Creative Consultant and the Founder of Atlas, an agency specialising in outdoor creative services and community events. Atlas provides unique spaces and experiences to enable creative individuals, brand and organisations to collaborate, create, and showcase their ideas in the outdoors.
Sofia spends most of her time collaborating with designers and creatives, startup founders, architects & landscape designers in ideating, researching, designing, managing and producing impact-driven and city-shaping initiatives, the rest of the time she’s probably somewhere overseas or on a hike.
Her approach is driven by a strong focus on sustainability, cultural diversity, and community-led initiatives to enhance both built and natural environments.
Her extensive background in the startup world, built environment, and media and event production allows her to offer a range of services, including:
• Design Strategy
• Creative Direction
• Design Project Management
• Workshop Facilitation
• Spatial Design
• Experience Curation & Production
• Visual Communication
• Film Photography
Sofia has collaborated with numerous organizations on high-profile projects, including the Bronte SLSC with Warren Mahoney, Bank Street Park with OCULUS, A New Normal x Vivid 2024 Exhibition with Finding Infinity, and Harkness Cemetery with Architectus & McGregor Coxall. She also tutors at UTS and UNSW, guiding students in architectural design and entrepreneurship, supporting them in developing city-shaping creative projects.
Sofia's work consistently combines creativity with strategic planning, aiming to foster impactful and sustainable change.